PPH

PPH - A contract to implement search engine optimization for an ecommerce website. It also included making analyzing usability experience and to make recommendations for further changes based on evidence. 

Challenge

The client came to us with a brief requiring assistance in creating brand awareness as leader in the delivery cloud training certification, wanting brand positioning as one of the leaders in cloud education. 

Solution

Cloud training certification is a very competitive industry with some industry leaders spending hundreds of thousands of pounds on a monthly thus making the industry to become very fiercefully competitive. However, they wanted to gain natural visibility through the major search engines like Google, Yahoo and Bing which means deploying the best-in-class when it comes to SEO.

Initially, their website was receiving barely 500 hits a months for over three years but once we'd optimized the site, their traffic skyrocket to 7000 hits within a 6 month periods after we created a well focused SEO campaign. The traffic continued to grow month in, month out which out-performed their initial KPI of 5000 hits a month.

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Results

Prior to our intervention, they had a bounce rate of 69% but within the first six months we were able to reduce the bounce rate down to 37% which in itself is a significant improvement. Within a yeas time frame, the site received a monthly hit of 15,000 online human traffic.

Their SEO return on investment from the SEO implementation best practice kept growing to more than 60% within a 15 month period. 

They had more than 800 pages indexed in google and more than 100 featuring within the first page and the 10th page of organic search for both specific keyword and brand search terms. After this experience, the client has become more of a family member and since then we are the only company they deal with in the area of digital marketing.

Significant achievements

• Bounce rate reduced from 69% to 37%
• Natural traffic increase by more than 1000%
• Conversion rate increased
• Average time on site increased
• Client very satisfied

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”