Maxon

Maxon, a wholesaler of men's clothing and accessories established in 1984 approached us with a brief with identified specific needs that included, increase sales, brand awareness and the need to grow its organic search capabilities.

Challenge

Create brand awareness, generate sales as much as possible through SEM and within the allocated monthly budget, increase natural search reach for its client and prospect base. Prior to contacting us, they were reliant on paid search with less expertise in the sector which means the result would never have been tangible or sufficient enough to bring in a good return on investment.

Solution

It became very clear to us that we would need to deploy multichannel marketing, conduct an efficient keyword research, set up PPC accounts and look into UX. PPC was used to increase sales and display network for branding

However, the first we did was to look into business's historical marketing activities. This would help us to identify where they went wrong and also to identify those areas where they excelled in one way or the other. We also teamed up with their analytics to make Google analytics provided data in a way we would easily track new sales from existing customers.

We also embarked on improving their natural search. Before we engaged, they had a month organic traffic of 1300-2100. We developed and SEO strategy followed by optimizing all their web pages.

Results

Before we began running the campaigns, they a database list of 3000 obtained fully and only through sales over the period of 3yrs. Within 3months, their organic traffic went up to 3000-4000 every month. The primary object was achieved in grand style while sales also increased by 65% continued to grow same as the traffic continued growing.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”