BYK rental property company wanted to benefit from full digital marketing, needed their site to be optimized for better rankings while offering a great user experience.
Challenge
This company offers property advertising the world at large. It there called for the need and ability to engage with various user-type - the seller and the buyer as they have differences in terms of goals. We developed a digital marketing strategy that would enable them to effectively target and interact with their key audiences.
The project management methodology we applied was that which looks into Discovery, Planning, Design, Development and Deployment. With this project management in place, our design and digital marketing teams then headed forward to design a website that would be easy to use, found within search engines and incorporated social media with a focus on conversions and good user experience.
We also carried out a digital technological assessment of the company's strengths and weaknesses and prioritized main areas across some digital management dimensions.
Project Features
- A primary and qualitative research was conducted.
- Gap analysis conducted
- Mapping out target audiences and primary demographics
- Content analysed and edited for SEO purposes
- Conducted keyword research
- Development of a digital marketing strategy and identified marketing channel
- Trained staff to tap into digital marketing
Results
We documented the functionality of the site outlining the benefits of various sections and presented to the company. Staff are able to use digital and social media marketing to target relevant prospects based on business needs geography and targeted demographics. A fully functional, optimized website designed with users in mind.
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
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